Adrian brings extensive experience from leading digital marketing, sales and business strategies at McGraw Hill Education and google, CEO of top advertising agencies to Technology consultant in top global companies in Latam.

Accomplished executive, noted for delivering incremental ROI through cutting edge media planning, business & marketing strategies for leading brands in retail, entertainment, finance, tech and telecom sectors. Turning challenging business objectives into concrete tactics & execution, ultimately resulting in better business performance.

Adrian has served lately as Country Manager at McGraw Hill Education in Latam and Sales Director at Google in charge of some of the largest clients in the region. During google his team played an important role helping top brick & mortars design, implement and operate their eCommerce businesses in Mexico successfully. Previously, as a CEO of Ogilvy Interactive & Wunderman he managed regional business strategies for clients such as: Movistar, Citibank, Ford, Nokia, Diageo, Walmart, Coca Cola, Nestlé, American Express, Axtel among others. On the consulting side, he played different roles at Microsoft, ePiphany and Oracle providing consulting services on enterprise systems, technology, sales and marketing, leading multidisciplinary global teams.

Adrian holds a bachelor's degree in Computer Science, a MBA from Instituto Tecnológico Autónomo de México "ITAM"​ and a master's degree in telecommunications and enterprise systems management from "Ecole Nationale Supérieure des Télécommunications de Bretagne" in France. Moreover, Adrian has been an Endeavor Mentor since 2009 helping Mexican innovative entrepreneurs to become top start-ups in the region.

On the personal side family, motorsports, gaming and technology share his passions.