Amherst, Massachusetts, United States
My name is Brendan Kelly, a Massachusetts native from Worcester County. I am currently a junior Marketing major at the University of Massachusetts Amherst in the Isenberg School of Management. My interest in writing, coupled with the vast new forms of media and the changing world of communication led me to pursue a marketing degree. My passion in sports and music, particularly with snowboarding and independent record labels, drives my desire to live and promote an active, fast-paced lifestyle in an environment where "boundaries" are merely subjective limitations that one burdens himself with.
I have a keen interest in understanding how our culture can be shaped by marketers through their adverts and techniques for reaching consumers, and I hope to find a career that will give me the opportunity to explore marketing further, ideally in the industries I am passionate about. I have been snowboarding for eleven years now and would love to pursue a career in the winter sports industry. This would hopefully allow me to promote the sport that I love so much, and attract newcomers that can find enjoyment in the sport who may have previously hesitated to try it out.