Brendan Moorcroft

Brendan is a seasoned marketing specialist who has spent the majority of his career managing all aspects of digital marketing across client service, creative development, technology deployment and media strategy/planning. He currently serves as the CEO of Cadreon, IPG Mediabrands newest agency focused on delivering audiences through its audience marketplace. Prior to leading Cadreon, Brendan served as the SVP of Global Digital Strategy for Mediabrands/Universal McCann. His responsibilities included setting the digital strategy for clients Microsoft, Chrysler, Charles Schwab and others, as well as driving the digital business internally for Mediabrands. Before joining IPG Mediabrands, he served as the Group Director of Engagement Management for Organic where his clients included Sprint, Bank of America, Sony Playstation, NetApp, Samsung and The Reelz Channel. Prior to joining Organic, Brendan served as an Associate Media Director for Grey San Francisco/Beyond Interactive where he specialized in technology marketing. His clients included Oracle, McAfee, VERTIAS Software, WellPoint (Blue Cross of California), IntraWest and several others. During his tenure at Grey, he served as the Regional Media Director for Mediacom’s European operations based in London coordinating the European hub for all global technology engagements.

Prior to joining Beyond Interactive, Brendan worked as a marketing consultant for Benefit Consultants, a marketing arm of Cendant Corporation.