Bret Allen

Bespoke, effective copywriting.

As a copywriter, I can make a difference to your business.

The art of writing copy is often overlooked as being mere words on a page. The truth is that words have power; take it from a fiction writer. From the major advertising campaigns to the radio jingles that stick in your head, the right words at the right time can motivate a customer to action. Copywriting is about persuasion; a few short sentences, chosen with rigour and care, can turn a visit into a sale.

I feed my fiction writing skills into my copywriting, meaning that I see creative solutions and unusual approaches. This is built on a solid foundation of SEO, marketing theory and degree level English. Should you need copywriting, creative writing, editorial input, a refreshed design or simply want your existing creative checking for errors, please don’t hesitate to contact me.

And about my fiction-

In fiction, my favourite genres are fantasy, scifi and supernatural. There's something fascinating about the comparisons drawn between real life and the fantastic; in a contrary fashion, they can be more profound than those drawn by real-life stories.

Most of all, I try to put a new spin on those genres, which in many cases have become stiff, old shambling corpses. Stitch on a smart new head, put a little truth in the heart, run a 500 megawatt current of strangeness through them and suddenly... they live again!

My debut book is Strange Matters: Collected Tales of Fantasy, Myth and Magic.