Brett Pohlman

• Digital marketing executive who drives revenue growth in regulated industries through data-driven customer acquisition strategies and enterprise transformation

• Proven leader managing $15M+ budgets with ROI accountability, delivering measurable business outcomes including 48% increases in digital acquisition and $50M in attributed revenue

• Versatile strategist with 15+ years driving growth at institutions from $55B to $160B, adept at navigating M&A integration, regulatory compliance, and cross-functional stakeholder environments

• Analytics-driven decision maker who translates marketing performance into executive insights, optimizing customer acquisition costs and lifetime value across multi-channel ecosystems