Brian Monahan

An entrepreneur trapped in a media planner’s body, Brian has driven digital change for the full 8 years he’s worked at Universal McCann. While he’s led communications strategy for numerous clients in over 20 countries and has managed over $100 million campaigns, his passion lies in emerging media, platforms, and changing consumer behavior driven by new technology. He launched the interactive capability at Universal McCann, and later led integration of that 30-person team with the traditional UM planning group. In addition, Brian sits on IPG Mediabrands’ Digital Operating Committee where he has launched programs like the Greenhaus start up partner program, the global Digital Fellowship, the Media Optimization & Management Suite (MOMS) enterprise software initiative, and Cadreon -- IPG’s demand-side audience marketplace.

Prior to joining UM, Brian founded Inrhythm Marketing – a pioneering analytics and optimization firm. He was a founding employee of Left Field, one of the first San Francisco-based digital ad agencies, and a co-founder the Bay Area Interactive Group. Earning accolades such as “Internet Media Buyer of the Year” and “Media All Star” by trade magazines, he drafted the original Terms and Conditions of the industry standard Internet media insertion order, and has served on the agency advisory boards of Google, Yahoo, MSN, and AOL.