Brian Clifton

Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have been translated many times and are used by students and professionals worldwide.

As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists. A legacy of his work was the online learning centre and test – the Google Analytics Individual Qualification (GAIQ), that was the key certification of analysts for 10 years.

Brian has also been a guest lecturer at University College London (MSc, “Web Economics”), Copenhagen University, and the Stockholm School of Economics. His last book is Successful Analytics – Gain Business Insights with Google Analytics.

Currently Brian is Director of Data Insights at Search Integration – a company specialising in helping organisations gain in-house “metrics understanding” using Google Analytics in combination with other business intelligence tools. His latest venture is a cloud-based Google Analytics audit tool for enterprise and agencies: Verified Data.