Brian Hegarty

BRIAN HEGARTY 765 North Bucknell Street • Philadelphia, Pa. 19130 610.389.3732 • hegartyb@comcast.net WEB AND PRINT COMMUNICATIONS PROFESSIONAL Communications professional with extensive experience developing content that boosts traffic and audience engagement. Adept at writing and editing clear, concise stories on tight deadlines. Skills in directing cross-functional teams to increased levels of performance while managing writers, editors, Web developers, and freelancers. Recognized as a detailed organizer, strategic planner, and dedicated leader with superb communication skills. Areas of Strength Strategic Planning • Website Content • Editing • Style Guides • Project Management • Writing Team Leadership • Website Branding • Content Organization • Search Engine Optimization Web Site Navigation • Editorial Management • System Improvements • Contracts Training & Development • Content Accuracy • Deadlines • Publication Schedules Content Generation • Audience Research & Engagement • HTML Coding • Customer Service PROFESSIONAL EXPERIENCE BIG BROTHERS BIG SISTERS OF AMERICA, Philadelphia, Pennsylvania • 2011 to 2012 Non-profit organization whose mission is to help children reach their potential through professionally supported, one-to-one relationships with mentors that try to have a measurable impact on youth. Manager of Agency Communications Managed various communication vehicles between Big Brothers Big Sisters’ (BBBS) National Office and its affiliated member agencies. Was responsible for overall project management of content published in the content management system (CMS), in addition to general management of communications to agencies. Assisted in design, overall content and general strategic direction of company intranet relative to agency needs and nationwide strategic direction. Managed electronic communications with the network of agencies, including distribution of broadcast emails, weekly newsletter and oversight of internal communications calendar. Ensured proper review for consistency, relevance to agencies, and creative messaging and formatting. Managed the approval and publishing process consistent with developed protocol and standards. Provided customer support to all BBBS affiliates, primarily related to CMS/intranet. Key Accomplishments: Boosted readership for organization’s newsletter and intranet by improving calls to action. Expedited and executed a newsletter and broadcast email redesign project. Designed