Brian J McClary

I've been in hospitality for over 30 years, currently leading commercial strategy, and have worn a lot of hats — from operations to revenue strategy along the way. I believe in clear thinking, trusting your gut (backed by data), and not overcomplicating things that should be simple.

I've worked with branded and independent hotels, in city markets and resort areas, on new builds and turnarounds. I understand how systems connect, how revenue flows, and how to get teams aligned without adding unnecessary stress.

I value collaboration with people who are curious, practical, and grounded. If we can solve problems, grow the business, and enjoy the process — that's a win in my book.

I don't pretend to know everything, but I've been around long enough to know what works — and I'm always up for connecting with fellow hospitality folks who are tackling interesting challenges and learning something new along the way.