Brian has designed and supported many computer systems for a variety of fortune 500 clients and handled the finances for his successful company as an entrepreneur. As a result, he can talk bits and bytes to the technical staff and debits and credits with the CFO. He’s a technology coach who can size up a vendor’s proposal and know whether it’s smoke and mirrors because he has analyzed the rise and downfall of many hope–filled projects. He can consider a request for new software or hardware and judge whether a redesign of a current business process is sufficient because his expertise in optimization gives him the tools to do so. Experience has equipped Brian O’Neil to recognize that the core issue at the base of almost any information technology problem is usually a people issue, not a technology one. Unless people are motivated to change, unless they are involved in finding solutions to the problems at hand, and unless they communicate – communicate – communicate – with each other, the best technology is bound to disappoint. Brian's lesson on leadership come from twenty one years as a United States Marine.