Digital Leader in Chicago, Illinois
Brian Snyder is a seasoned digital leader with more than 15 years of experience transforming some of the world’s biggest brands both at a top agency and in-house at a global industry leader. His diverse experience includes Consumer Marketing, B2B Demand Generation, Corporate Reputation, Innovation, Customer Experience, Employee Engagement, Crisis Management, Product Development and Web Development.
Brian is currently executive director of digital at Golin, one of the world’s top ten integrated marketing communications and public relations agencies. Golin is part of the Interpublic Group (IPG), a leading global advertising holding company.
In Golin offices across the country, Brian builds strong digital teams, leads major programs, counsels key clients, wins new business and develops agency offerings and capabilities. In seven years with Golin, Brian has architected enterprise- and brand-level digital, mobile and social strategies and campaigns for Samsung, Nintendo, McDonald’s, Discover Financial Services, Hyatt Hotels, Unilever, PetSmart, Dow Chemical, Koch Industries, ExxonMobil, CLIF Bar and Walmart. His team’s work has been recognized at the Cannes Lions, PR Week Awards, Holmes Report Sabre Awards, Shorty Awards, PRSA Awards, Customer 360 Magazine Innovation Awards and more.
Brian became an Internet entrepreneur at age 16, creating websites for local businesses in his hometown of Reading, Pennsylvania. As a student at Notre Dame, Brian helped build and manage the earliest incarnations of the university’s website. Brian’s strong combination of technical and business acumen propelled him through a ten-year career with Whirlpool Corporation that spanned web application development, smart appliance innovation, running a $30 million e-commerce business, serving as the company’s first global head of social media and leading Digital Transformation. He joined Golin in 2012 as vice president and digital practice director for the agency’s Chicago headquarters.