Public relations is entering its most exciting phase yet: new communications tools mean that more people can tell more stories in more ways. In some cases, these storytellers will be journalists, who are using new media and new techniques to add richness to their product. In others, it will be individuals or organizations who realize that they have the tools to share their narratives with an engaged audience.
My goal as a communicator is to seize the opportunities of their new age of media, using writing and media relations skills to improve the way that health and medical information is understood and consumed.
I bring 15 years of experience grappling with these issues, both here at the W2O Group and in past lives that have included positions as a Bloomberg reporter, a Washington Post blogger, an NIH writer and a freelance journalist.