San Francisco, CA
Britta helps brands understand and serve their users better to maximize the relationship. Passionate about developing and implementing great strategy and innovative insights to help brands and business achieve, Britta also has a special expertise in the digital and social space, as well as millennials (and is one).
-actionable consumer insights and market research (qual, quant)
-general expertise on millennials/youth target
-brand strategy, architecture
-new product development and launch
-digital and social media strategy
-brand and competitive audits
-pitch work for agencies
Britta has worked on digital, brand and innovation insights and strategy as well as creative advertising campaigns and a few launches for a diverse group of brands including Google, YouTube, Facebook, Coca-Cola, Disney, XBOX, American Express, MTV, HBO, TIAA-CREF, P&G, Virgin America, Microsoft Office, JP Morgan Chase, Agent Provocateur, Jawbone, eos, and the nonprofit Nanhi Kali. Prior to becoming an independent consultant, Britta most recently served as Director, Digital Strategic Insights at MTV and has also worked at Anomaly, StrawberryFrog and Digitas.
Britta also loves to ski, bike, travel far, eat well, connect people, and be outside. Some other interests: zoology, history, small countries, art history, good design, and other people's business models.