I always wanted to become a journalist.

Throughout studying communication in Brussels and the Netherlands, it became clear to me that journalism is not how I pictured it to be. Influence by PR is real. So I followed the old adage: if you can't beat them, join them, and did an internship at the PR agency FINN in 2013. I learned how to write press releases and pitch stories.

After writing my master's thesis on innovation in business models within the newspaper industry and graduating magna cum laude, I moved to New York in 2014 to intern at the United Nations' social media team. Shortly after my return to Belgium, I got accepted into the (REC) Academy for digital storytelling in 2015 - it has now evolved into a postgraduate degree - while doing some freelance work in the mean time.

I have worked for Evo Group, Emakina and BBDO as a copywriter and digital creative. Now doing the same but as a freelancer for clients such as Duvel, AGC and KBC.