Digital Marketing in New York
Big Picture Thinker
I have worn many hats over the past 25 years in TV, broadband and interactive platforms. I've assisted in the launch of a 24 hour news channel in Kolkata India, I've created & produced TV programs with my wife, @tonionnewyork for WPIX and WNYW and currently on NYC Life and WCBS, as well as interactive & social media programs for X-Prize, Medco, as well as Business Roundtable, Starbucks, Shell, eBay, Amtrak and SC Johnson to name just a few.
I have considerable digital strategy, concept/content development experience in the agency and brand environment. I can work closely with individual teams to devise the best avenues of creative development, production, content, social media strategy & even software, as well as perform client side management, new business proposal development and budgetary matters. I am very comfortable in pitch meetings and enjoy building/leading a team. I am a problem solver and a big fan of innovation through marketing strategy, social media, creative, video production, technology, 2 screen, etc….
I am most interested in developing unique branded content, authenticity through storytelling & digital innovation.