Since 2006, I've been working as a website copywriter, helping brands and businesses to improve their marketing and to speak in a language their customers understand.

Over the years I've written for all manner of companies, from solopreneurs working from the kitchen table to mining conglomerates and global tech brand. Every week I'm learning about a new topic and finding ways to make it sound enticing to readers.

I've now also expanded to offer inbound marketing agency services. This is a new discipline that combines blogging, SEO, email, social media and analytics to create campaigns that are measurable and driven by data, rather than hopes and guesswork. The result is that inbound marketing can generate leads for 61% less than other methods, and far more than dated 'outbound' methods.

Visit www.copywriterscrucible.com to find out more.