Bruce D. Weinberg

Bruce D. Weinberg is Professor of Marketing and Chair of the Marketing Department at the Isenberg School of Management at UMass, Amherst. Inc. Magazine named him the Netty Professor when he shopped exclusively online for one year during the Dot-Com era and emerged as the world’s first online shopping blogger. He is an award winning researcher, award winning teacher, and a top business professor on Twitter.

Dr. Weinberg’s research is both theoretical and applied, covering a variety of important marketing and e-business issues, including, social media/business and strategy, online shopping, the online customer experience, word of web, online auctions, customer lifetime value and new product forecasting. His publications have appeared in leading journals and other outlets such as Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Interactive Marketing, Marketing Letters, Sloan Management Review, Wall Street Journal, Business Horizons, Journal of Business Research, and Journal of the Operational Research Society. In addition, he has been featured and quoted in, and contributed to, leading outlets such as the Wall Street Journal, New York Times, PBS, and NPR.

Professor Weinberg earned his PhD at MIT’s Sloan School of Management and his MBA and BA in Mathematics/Computer Science at Boston University. He has served as a Visiting Scholar in the McCombs School of Business at the University of Texas in Austin and as a Visiting Professor at Northwestern University’s Kellogg School of Management. In addition, he has held appointments at Boston University’s School of Management, Babson College, Tufts University’s Fletcher School of Law and Diplomac and Bentley University; and he has worked with a number of organizations, such as General Motors, Verizon, and MetLife.