Bruno Peres

I lead design teams on the tools that carry customers from browsing to buying, the configurators, search, and comparison experiences where a considered purchase either happens or doesn't.

Fifteen years in, across retail, finance, consumer goods and automotive. Walmart, CIBC, TD Bank, Unilever, Samsung, McDonald's, Volkswagen, and most recently Stellantis. Different industries, but consistently the same problem: complex products, real money on the line, and a customer who needs to understand what they're choosing before they commit.

What I'm best at is holding business goals, analytics, technical constraints and client priorities together at once, then turning them into something a team can actually build and ship. I've found the hardest part of design leadership isn't the design. It's protecting the intent through estimation, stakeholder review, engineering constraints and QA, so what launches still solves the problem it was scoped to solve.

I'm most useful for problems where the answer isn't obvious yet, and someone needs to bring evidence to a room full of opinions.