Kris Bruynson
There is an article in the Canadian Marketing Association blog that talks about the expanding role of the marketer. With the effects of the latest recession still languishing, marketers are required to be more accountable to the bottom-line and are expected to know the foundations of all dimensions of business, especially finance. My hybrid of marketing and finance experience allows me to know how marketing and finance professionals both think and make decisions. This is one of my many strengths that make me a holistic and strong marketing professional