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LAND ROVER CREATES AN INTERACTIVE INSTAGRAM ADVENTURE
Land Rover has joined the growing array of brands developing new applications for Instagram with "Adventuregram," an interactive picture-based story that allows every user to make their own adventure. how to get instantly free instagram followers no survey Created and developed by The Brooklyn Brothers, Adventuregram is made from a series of photos depicting everyday adventure scenarios – herding sheep and going off road, for example, or driving the city streets at night.By clicking through the tags attached to each picture, each pointing to a possible story detail—"chase_the_dog," for example, or "have_picnic," users select what happens next to make the adventure story their own.The aim was to use Instagram to engage both existing and new users of the platform with Land Rover’s "everyday adventure" brand proposition to support the launch of the new Discovery Sport, according to Brooklyn Brothers client partner Miranda Mitchell.The idea is for the user to experience the brand through a journey rather than a static experience."Activation needed to fit within the wider vehicle launch platform but still be native to Instagram and echo the way Instagram’s communities use the features of it as a social channel," she says.
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