Bartolome Salas-Manzanedo

Director in Madrid, España

Bartolome Salas-Manzanedo

Director in Madrid, España

Transformational​​ ​​data-driven​​ ​​Business​​ ​​Leader​​ ​​with​​ ​17+​​ ​​years​​ ​​experience​ ​creating​​ ​ ​value​​ ​​for​ ​customers​​ ​​and​​ ​​growth​​ ​​for​​ ​​companies​​ ​ ​impacted​​ ​​by ​mobile,​​ ​​digital,​​ ​​new​​ ​​business​ ​models​​ ​​and​​ ​​intensified competition.

Expert​​ ​​ ​understanding​​ ​​new​​ ​​customer​​ ​​habits​​ ​​and​​ ​​market​​ ​​dynamics,​​ use of​ ​big​ ​data to​ ​develop​ ​further customer​ ​insights and ​revenue​ ​expansion​ ​opportunities​, and​ ​translate​ ​them​ ​into​ ​executable​ ​plans​ ​in​ ​three​ ​key​ ​areas​:

Creation​ ​of​ ​Disruptive​ ​Customer​ ​centric​ ​​value​​ ​​propositions​ ​that​ ​leverage​ ​on digital​ ​to​ ​deliver​ ​superior​ ​customer​ ​experience​.

Design​ ​and​ ​execution​ ​of​ ​modern​ ​multichannel​​ ​marketing​​ ​​and​​ ​​commercial​​ ​strategies​​ ​​that​ grow​​ ​share,​ ​revenues​ ​and​ ​take​ ​brands​ ​to​ ​market​ ​leadership.

Implementation​ ​of​ ​Customer​ ​relationship​ ​and​ ​revenue​ strategies​ ​that​ ​increase engagement ​and​ ​customer​ ​value.

Expertise​ ​leading​ ​digital ​transformation​ ​in​ ​large​ ​multinational​ ​companies​ ​with complex​ ​environments,​ ​engaging​ ​all​ ​operational​ ​areas​ ​around​ ​a​ ​brand​ ​new​ ​digital​ ​vision, ​securing​ ​​success​​ ​​and​​ ​​​impact​​ ​​in​​ ​​P&L​​ ​​and​ ​commercials.

Experienced​​ ​​in​​ ​​end-to-end​​ ​​business​​ ​​management​​ ​​with​​ ​​P&L​​ ​​ownership,​​ ​​​B2C​​ ​​and​​ ​​B2B markets.​ ​Deep​​ ​​understanding​​ ​​of​​ ​​the​​ ​​levers​​ ​​for​​ ​​growth,​​ ​​efficiency​​ ​​and​​ ​​success.

Expertise​ ​in​ ​business​ ​development. Partnerships​ ​​with​​ ​​more​​ ​​than​​ ​​a​​ ​​100​ ​companies,​ ​including​​ ​​top​​ ​​internet​​ ​​players​​ ​​like​​ ​​Apple,​​ ​​Google,​​ ​​Facebook​​ ​​or​​ ​​Microsoft​,​ ​Content​ ​Majors,​ ​and​ ​Software​ ​and​ ​IT​ ​providers.

​Used​ ​to​ ​C-level,​ ​a​ ​passion​ ​for people​ ​and​ ​creating​ ​high-performance​ ​teams​ ​that​ ​have ​an​ ​impact​ ​in​ ​the​ ​market.

  • Work
    • Orange
  • Education
    • Wharton School of the University of Pennsylvania
    • University of Strathclyde