Bartolome Salas-Manzanedo
Director in Madrid, España
Bartolome Salas-Manzanedo
Director in Madrid, España
Transformational data-driven Business Leader with 17+ years experience creating value for customers and growth for companies impacted by mobile, digital, new business models and intensified competition.
Expert understanding new customer habits and market dynamics, use of big data to develop further customer insights and revenue expansion opportunities, and translate them into executable plans in three key areas:
Creation of Disruptive Customer centric value propositions that leverage on digital to deliver superior customer experience.
Design and execution of modern multichannel marketing and commercial strategies that grow share, revenues and take brands to market leadership.
Implementation of Customer relationship and revenue strategies that increase engagement and customer value.
Expertise leading digital transformation in large multinational companies with complex environments, engaging all operational areas around a brand new digital vision, securing success and impact in P&L and commercials.
Experienced in end-to-end business management with P&L ownership, B2C and B2B markets. Deep understanding of the levers for growth, efficiency and success.
Expertise in business development. Partnerships with more than a 100 companies, including top internet players like Apple, Google, Facebook or Microsoft, Content Majors, and Software and IT providers.
Used to C-level, a passion for people and creating high-performance teams that have an impact in the market.