Bernd Schusky

As a Senior Communications Manager at FIFA, my role is to support the process of the organisation's repositioning, to develop and run FIFA's corporate campaigns (will be launched soon!) and to define FIFA's messaging.

Before joining FIFA, I founded keebits, a football and social media app in 2014.

With keebits, we aimed to curate content from social media with a strong focus on football and other sports. The keebits app was the fan's entry to all social media activities of a her or his favorite club. keebits aggreated all posts from all protagonists of the fan's favorite team in one consolidated feed.

Facing some technical limitations, we were not able to continue running the app. So we had to close it down with the end of the 2015/16 season.

Prior to keebits, I used to work in brand development and brand management for approx. 10 years. At MetaDesign, Germany's leading branding agency, I worked with clients such as Axel Springer, DFL (Bundesliga), FIFA, Triumph, Volkswagen and several more.

Parallel to working with the agency's clients, I was responsible for its digital brand management tool, the Brand Expert. This entrepeneurial role covert digital product managment as well as business development, strategy, pricing, sales etc.

By implementing the Brand Expert internally and externally I stepped into the fields of knowledge management and product communication, which was an essential part of the managing the collaboration of MetaDesign's six offices worldwide.

To make a long story short: I am an experienced senior professional in brand leadership and digital product management with an international mindset and a passion for branding, design and sports business.