Burak Şişman

SEO Manager in İstanbul, Türkiye

SEO Manager with 7+ years of experience driving organic growth through technical SEO, eCommerce SEO, and search-led digital strategy. I specialize in turning SEO into a scalable growth channel by combining technical excellence, search intent strategy, and business-focused execution.

Throughout my career, I have worked on SEO projects across multiple industries, leading initiatives in technical audits, crawlability and indexation improvements, site architecture, content strategy, migration planning, and performance-focused organic growth. My approach is built on aligning search visibility with real business outcomes from stronger category and landing page performance to improved branded search presence and long-term revenue impact.

Beyond traditional SEO, I also focus on Generative Engine Optimization (GEO) and SEO-driven reputation management (SERM), helping brands adapt to AI-powered search experiences while strengthening control over branded SERPs and brand perception in search.
I work at the intersection of technical SEO, user experience, and commercial growth — where search strategy is not just about rankings, but about building sustainable visibility, trust, and conversion opportunities.

🔹 Core Expertise
• Technical SEO & Advanced Site Audits
• eCommerce SEO & Scalable Organic Growth
• GEO / AI Search Optimization
• Branded Search, SERP Control & Reputation-Focused SEO
• International SEO & Multi-Market Search Strategy
• Crawlability, Indexation & Core Web Vitals Optimization
• Site Migrations, Recovery Planning & SEO Risk Management
• Keyword Strategy, Search Intent Mapping & Competitor Gap Analysis