Burghardt Tenderich

I'm a Professor at the University of Southern California Annenberg School for Communication and Journalism in Los Angeles, CA, where I teach and write about transmedia branding, social media and public relations. I have more than 20 years experience in marketing and communications in the information technology and internet industries.

I'm the author of Transmedia Branding, USC Annenberg Press, 2015, together with Jerried Williams.