Brantley Kennedy

Let's hop into our Internet time machine and take a trip. Right now we're headed back in time to 2000 in Web time, that seems like 100 years ago. Youre an Search engine optimisation professional and you want to create a book on how to get to the prime of search engines what do you speak about? Meta tags are certainly on the way out. Hyperlinks help but this is cutting edge stuff not the basis of your book. So you speak about keyword density. You say if you want to get ranked hugely for a distinct term, you want to have that in your title and you need to have it show up towards the prime of your page, and in other parts of the page and have your page be keyword dense for your selected subject. And Im not speaking about 1-three% keyword density 100% keyword density for a word really worked for some phrases.

Ahh, the memories. The days when keyword density really mattered.

Back to late 2006. Keyword density is dead. DEAD! In reality the question comes up if its even important what content material is truly on your webpage or if it all depends on hyperlinks.

Lets take some popular examples first go to and type in the word failure. The 1st outcome youll see is President George W. Bushs bio. This telling buy backlinks essay has many refreshing suggestions for the meaning behind this viewpoint. Go ahead and appear at the page, and inform me how a lot of occasions the word failure shows up on the page. Yep zero.

To be fair, lets go back to once again, now sort in waffles. The quantity 1 outcome youll see here is John Kerrys site. Go ahead and count the quantity of occasions you uncover the word waffles on that web page. Indeed zero again.

So whats going on here? The explanation George Bushs and John Kerrys site are displaying up so highly for failure and waffles is due to the fact of anchor text. (This particular tactic truly has a name known as GoogleBombing but thats for a distinct day.) A huge quantity of internet sites, have hyperlinks pointing to George Bushs site with the word failure in the link.

So what should this tell us first of all, cease worrying so considerably about perfectly optimizing your internet site and start worrying about what the web sites linking to you say.

Now I ought to say that getting the keyword you want to rank highly for in your tag and having relevant content material on that page does undou