Brian Wiegand

I am a serial entrepreneur that loves to bring new business models to market, build passionate teams, and deliver value to end consumers. In the past 12 years, I have founded and sold three different companies in the online space, generating nearly $100 million of shareholder value in the process. At work, I love to motivate and lead teams around a shared goal. I rarely sit at my desk. At home, I have a fantastic wife and two kids. biography I was born in Wisconsin and attended the University of Wisconsin-Madison. For the past 12 years, I have used the Internet as a platform to start up and grow companies with new, disruptive value propositions. My first start-up was a company called BizFilings, which I co-founded in 1996. As the company’s President and CEO, I grew Business Filings from a business concept into the Internet’s leading Incorporation Services Company, without any outside capital investment. In 2002, I led and negotiated the private sale of the company to the global publishing company Wolters Kluwer. I co-founded my second start up, NameProtect.com, with Mark McGuire in 1997. A vertical search engine company, NameProtect provided trademark research and digital brand protection services to a diverse and global customer base. The company was purchased by Corporation Services Company in a private transaction that was finalized in April, 2007. My third start-up, Jellyfish.com, was also co-founded with Mark McGuire in June 2006. The Jellyfish.com shopping search engine—which introduced a new form of online advertising into the search market—was sold to Microsoft Corporation in October, 2007 to serve as the framework for the Microsoft Live Search cashback program. After the sale, I stayed on at Microsoft as General Manager of Social Commerce, but I couldn’t resist the call of the start-up world and the Alice.com opportunity. I am currently the Chief Executive Officer of Alice.com, my newest collaboration with Mark McGuire. Alice is taking a big swing at a big market. It won’t be easy to compete against companies like Wal-Mart and Target, but I’m excited to leverage my experience, energy and passion to make Alice the company that changes how you shop online.