CHRISTOPHE BÉNAROYA

I'm graduated from Toulouse Business School, hold a master degree (post-graduate) in Management Science from Toulouse University and a PhD in Marketing from Lyon University. Professor of Marketing, I'm leading the “Business to Business Management” option in Toulouse Business School and I am in charge of the English Track of the “Mastère Spécialisé Marketing Management & Communication”.
My research activities deal with B2B marketing, aerospace, business & project marketing (complex sales), especially from the perspective of branding & naming. Grounded into my professional experience in B2B marketing consultancy (in the aerospace sector), these research activities gave birth to the publishing of articles in academic journals, and to several books (jointly with Philippe Malaval), both in France and abroad (Europe, USA, China, South America) for example “BtoB Marketing”, “Aerospace Marketing Management”, “BtoB brands”, “L’efficience commerciale en BtoB”…
In line with my specialization, I'm mostly lecturing in “pro” and “executive” programs, both in French or in English: ongoing vocational training, Mastères Spécialisés & MBA.