C.W Park
Director of Global Branding in Los Angeles, California
C.W. Park has just written a book titled Brand Admiration: Building a Business People Love (Wiley) (Wiley). In addition, C.W. Park has also published multiple publications in renowned journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.
He was the editor of the Journal of Consumer Psychology (2008-2012) and sat on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology.
Professor Park is presently the head of the Global Branding Center. Prior to joining USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.
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C. Whan Park is Robert E. Brooker Professor of Marketing at the University of Southern California’s Marshall School of Business. Dr. Park has published numerous articles in leading journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Retailing, and Harvard Business Review. He was the editor of the Journal of Consumer Psychology (2008–2012), and serves on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology. Professor Park is currently Director of the Global Branding Center at the Marshall School of Business.