Director of Global Branding in Los Angeles, California
C.W. Park has just written a book titled Brand Admiration: Building a Business People Love (Wiley) (Wiley). In addition, C.W. Park has also published multiple publications in renowned journals, including the Journal of Marketing Research, Journal of Consumer Research, and Journal of Marketing.
He was the editor of the Journal of Consumer Psychology (2008-2012) and sat on the editorial board of the Journal of Marketing and the Journal of Consumer Psychology.
Professor Park is presently the head of the Global Branding Center. Prior to joining USC, C.W. Park was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.