Since she put on her first Irish dancing tiara at the age of seven, publicist Caitlin Kruell has had a mission to find the “sparkly things” in the world and make sure everyone sees them.

Fluent in pop culture and fashion, Caitlin began her foray into public relations in 2011. She has worked with agencies such as Paper Moon Creative and Vendera Group, as well as brands including Rent the Runway and Jooal Fine Jewelry, and has helped to establish her clients as trendsetting and influential figures in their industries.

After earning her bachelor’s degree at Loyola Marymount University in 2013, Caitlin accepted a position in commerce marketing for niche fashion and gift brands, and quickly expanded her role to make use of her writing and public relations talents. She has since secured placements in publications including Vogue and Outside Magazine, as well as numerous lifestyle and fashion blogs.

When she’s not hard at work finding the next big trend, Caitlin can usually be found in the dance studio, playing with adoptable dogs at the local Humane Society, or cheering on her favorite sports teams.