David Alexander

Founder of Calacus, an independent sports PR consultancy based in London.

I started working for as a sports journalist when I was a teenager, working my way up through university and beyond to local weeklies to national dailies and then subsequently the BBC and Reuters, where I was Italian football correspondent.

I moved into PR after a decade working for the fourth estate, working on high profile global PR campaigns for bid cities, FMCG brands, sports governing bodies and charities.

I'm passionate about the media, driven by telling stories on behalf of my clients and promoting and protecting reputations.

Away from work, I'm a huge lover of Italy and try and visit every year.