Sr. Lead Product Designer, Design Strategist, UX evangelist, Information Architect, design mentor, UX community builder.

Enthusiastically designing experiences, building products, and nurturing UX teams in the technology industry, for over two decades, half of this time as part of the Adobe stunning crew.

Avid kitesurfer, mountaineer, and snowboarder, with an innate passion for woodworking and painting, and for designing and crafting physical products and experiences alike.

Co-founder of the UX Bucharest conference and the Romanian Association for UX.