Connecting artists and audiences worldwide through culture, music, and performance.

I am a global arts leader, cultural organizer, and multidisciplinary artist dedicated to promoting creativity, cultural exchange, and the values of peace and humanity. Recognized for fostering international collaboration and producing award-winning music projects, my work spans continents, shaping transformative experiences and meaningful connections through art.

Key Highlights

• Winner of the Moroccan Music Awards – Mawazine with TIRALINE, a major recognition in Morocco’s music scene
• Founder of 212 Pulse, USA— a Moroccan-American independent music label
• Collaborator with the United States Cultural Department at the U.S. Consulate in Casablanca, facilitating international artistic exchange
• Moroccan Representative, Miradisc (France) – independent music distribution label
• Director of Cultural Department, Moroccan Society of New York (MSNY)
• Executive & Artistic Director, AGTAC – Association Tiraline for Art and Creation
• Choreographer and multidisciplinary artist

Experience & Impact

• Lead international music and arts projects, ensuring strategic and seamless execution
• Cultivate relationships across artistic disciplines, institutions, and cultural organizations for high-profile collaborations
• Design and manage artist-focused programs, workshops, and mentorship initiatives to empower emerging talent
• Advise and produce cultural events with a focus on creativity, audience engagement, and lasting social impact
• Serve as jury member, speaker, and thought leader at festivals, conferences, and symposiums
• Teach and choreograph contemporary dance, developing high-caliber performers and productions
• Connect artists to new markets, audiences, and opportunities globally, promoting art as a force for cultural understanding and human connection