Camila Jackson

Junior technical and strategic business consultant and manager with leadership and solution development skills in identifying, creating, and delivering strategies to solve complex business challenges in media, healthcare, manufacturing, and distribution sectors.

Specialties: Building and leading teams to design applications that manage and integrate workflow efficiencies. Skilled in delivering strategic workflow and management audits and in developing strategic plans, software and system requirements, and business/technology roadmaps. Lead the development of pre-sales and marketing artifacts and intellectual property, including consulting service offerings, lead the development of proposals and statements of work, including project risk analyses and development of risk mitigation strategies.

As a Business Analyst, my role is to support our team and clients through both data-driven analysis and qualitative research of industry and market trends. Examples of my responsibilities thus far:

• Understanding and assessing the competitive landscape and identifying key innovators.

• Identifying potential acquisitions to accelerate and deepen market traction and suggesting potential eCommerce and content partners.

• Sizing the addressable market of core and extended users for clients, as well as performing price optimization, yield management, and product bundling.

• Synthesizing insights and trends from quantitative surveys, interviews, and making recommendations of advertiser best practices to emulate.

• Outlining and suggesting key features for products based on consumer research, interviews, and a database of best-in-class winning digital experiences.