Candace Collins

Product Marketer, Content Strategist, and Leader in Austin, Texas

Hire me

About Me

Hi! My name is Candy and I’m a Product Marketing leader with 10 years of experience establishing and growing the Product Marketing function at fast-paced startups.

In my free time, I enjoy traveling in my Airstream and internationally, as well as playing music with my band, Kev Bev.

Hiring Me

Are you a remote-friendly, mission-driven company looking for a product marketing leader or a strong product marketing independent contributor? Great!

I'm currently looking for the following types of opportunities:

  • Full-Time
  • Consultant/Contract

Leadership Strengths

  • Compassionate Coaching
  • Comprehensive Onboarding
  • Process Establishment
  • Strategic Planning
  • Team Growth and Advocacy
  • Cross-functional Mentorship
  • Roadmapping and Expectation Setting
  • Culture Hero

Primary Skills

  • Persona & Voice of Customer Research
  • Go-to-Market Strategy
  • Content Creation & Management
  • Messaging & Positioning
  • Usability Testing & A/B Testing
  • Branding & Value Pillars
  • Market Research & Analysis
  • Campaign Management
  • Project Management

Creative Talents: Growth

  • Sales Enablement Materials
  • Webinar Management & Hosting
  • Marketing Emails and SMS
  • Social & Ad Campaigns
  • Website Content
  • Top of Funnel Videos
  • Event Management
  • Blog Content
  • Direct Mailers
  • Case Studies

Creative Talents: Retention

  • User Experience (UX) Writing
  • Help Center Management
  • Automated Emails
  • Educational Videos
  • Operational Decks
  • Support Templates
  • Internal Communications

Resources

Key Accomplishments

  • Grew health plan membership 10X over three years
  • Launched a one-of-a-kind virtual care clinic and enrolled 10% of eligible members
  • Achieved industry-leading Trustpilot scores of 4.0
  • Developed training materials and presentations, facilitating the successful adaptation of a $25 million international partnership for uShip

Contact