Caprene B
Birmingham, United Kingdom
Caprene B
Birmingham, United Kingdom
I am an aspiring creative marketing strategist. My passion is producing creative content and marketing/branding strategies for clients. I also have a passion for consumerism and creating that desire and need to purchase.
I have recently completed my Masters in MA Future Media. This Digital Media Marketing course is aimed working collectively and individually on live briefs, generated by industry specialists. The multimedia projects cover; brand and product promotion, developing mobile and social media content and devising digital and television campaigns. All the projects required me to demonstrate high level skills in business strategy, analytics, monetisation, whilst delivering integrated campaigns that address a range of brand activity and direct marketing techniques.
My specific interest lies in the development and deployment of branded content campaigns to deliver optimum conversion amongst targeted audiences.
I achieved a First Class Honours Degree in Dance, Theatre and Professional Practice. I recognise the power of live/filmed performance as a medium for reaching and engaging the target audience. I am able to bring this creative thinking into my marketing ideas and believe it gives me a unique way of approaching my work.
I currently work for a marketing company producing and managing content for client social media channels, press releases and research, (e.g. market landscape, target audience, competitor and brand audits). I have undertaken training in buying and merchandising; and marketing the arts. I also have skills/experience in events and project management, sales, customer service, modelling, teaching and directing/choreographing.