"Capturing Community"

Since the dawn of the web, tribal clusters have formed organically online. They evolved into today's online communities—interest-based groups that empower marketers with a central place to reach their audiences.

Online communities break through the media clutter and engage your target market on a personal level. Marketers, managers, and entrepreneurs can use them to drive user-generated content and create long-term value online. When aligned with your organization, online communities create a venue for audience interaction that becomes a tangible business asset.

In Capturing Community, Duo Consulting CEO Michael Silverman gives you the tools and techniques required to create powerful online communities. Drawing from his years of experience and the wisdom of leading social media marketers, Michael shows you:

• How your organization can benefit from creating or participating in online communities.
• Best practices—sourced from today's most successful community managers—for developing a sticky, engaging online community.
• Stories about different communities—some of which include thousands of loyal members—and how they achieved success.
• What it takes to effectively manage the community, from technology to promotional channels.

Hear from more than a dozen community management and marketing professionals, including David Meerman Scott (WebInkNow), Meghan Peters (Mashable) and Mike Samson (Crowdspring).