Caren Williams

Caren is a passionate, senior level brand strategist with over 10 years of experience working across some of the most influential brands in the world.

Currently engaging independently and with agencies, Caren's services include development of and advisory on elements such as brand positioning, target audience/personas, messaging, voice, brand experience and product marketing strategy.

Formerly a Director of Brand Strategy at Interbrand, Caren has experience across a wide variety of corporate and consumer brands such as Google, eBay, Intel, Honeywell, Adobe, Disney, The North Face and several startup companies. Additionally, Caren has experience building brands in-house at both Procter and Gamble and Nestle.

When Caren isn't busy building brands, she is most often found volunteering with Guide Dogs for the Blind and the San Francisco SPCA or running on the beautiful, Bay Area trails.

Living and working in the San Francisco Bay Area for the past 8 years, Caren is originally from Texas where she earned an MBA from the University of Texas and a BS in Biomedical Science from Texas A&M University.