Carey Chesney

Whenhe served in the Henry Ford Health System, Mr. Carey Chesney held anumber of high profile positions that put him in direct charge ofleading innovative integrated marketing communications for the entireorganization. In the beginning, Carey served as an Intern at thePublic Relations and Marketing Department from October 2003 untilJune 2004. His internship involved research, composition and editingof articles for the Henry Ford Health System-wide employee newslettercalled Monitor. This was aside from carrying out the same functionsfor the System’s community newsletter, Minds of Medicine.

Subsequently,Carey Chesney became Public Relations Assistant for the samedepartment from July 2004 till December 2004. The job involvedimplementing the pilot phase for the Physician Profile Card Program,which enabled patients and employees to identify their doctors. Thiswas aside from writing and editing articles for the Josephine FordCancer Center newsletter and overseeing the development of brochuresand events for the System’s senior program. His role revolvedaround assessing communication and marketing needs and implementingstrategies with doctors, nurses, executives and employees across theHenry Ford Health System. It also entailed composing, researching andediting articles for a number of internal and external publicationsfor a vast array of audiences that included alumni, patients andtheir families, and referring physicians.

InJuly 2007, Carey Chesney still served at the Public Relations andMarketing Department of the Henry Ford Health System, but in adifferent capacity. He was the Manager of PR and Marketing for allhenry Ford West Bloomfield Hospital integrated marketing untilDecember 2008. This role extensively involved serving on the HenryFord West Bloomfield Hospital Executive Leadership Team in thecreation and implementation of the strategic direction of thehospital.

InJanuary 2009, Mr. Chesney became Director for Public Relations andMarketing at Henry Ford West Bloomfield Hospital. The highlyresponsible position required Carey to lead the creation andexecution of integrated marketing communications plans for aparadigm-shifting hospital, a retail area, a wellness center, adestination restaurant plus two nearby outpatient medical centersduring a tough economic climate in metro Detroit.