Carissa Newton
Indianapolis, IN
Carissa Newton
Indianapolis, IN
High caliber marketing executive with 18+ years professional marketing experience in a variety of industries. Success has been centered on core marketing philosophies tied to clear strategic communication, new technologies, in-depth market analysis and strategies, and strong strategic relationships | business development | management skills.
"As we go forward, I hope we're going to continue to use technology to make really big differences in how people live and work."-Sergey Brin
I believe that marketers MUST embrace technology to effectively compliment any marketing strategy. By doing this, you are cost-effectively bringing your efforts full circle and completing a continuum that will be sure to drive revenue for any organization.
I have built, rebuilt, and grown the strategic marketing efforts for companies of all sizes. The key in any marketing driven organization is to measure and account for results!
Key Achievements:
-Increased leadflow by over 150% and ROI by over 110% at multiple companies
-Awarded BMA Circle Awards for Integrated Marketing Campaigns
-Marketing efforts contributed to one company's growth by over 300% year-over-year
-Helped three companies secure nominations and win awards for: Inc 500/5000, Indiana Companies to Watch, Indiana Best Places to Work, and Techpoint Mira Awards.
-Part of leadership team that secured Series A/B Rounds of multi-million dollar venture capital investment for start-up technology firm
Specialties: Strategic Planning, Branding, Corporate Communications/Marketing, Business Development, Event & Project Mgmt, Market Research, Sales Mgmt, Lead Generation, Measured Marketing, Financial Services Marketing, Media/New Technologies, Community Mgmt, Tech Marketing, Product Development/Marketing, SalesForce.com (Certified Admin), SEO/SEM, Design, Blogging, Speaker/Author, Continuing Education Development/Facilitation