Carl De Lucia

I can ensure you that my AdWords campaigns will:

- Have an optimized ad group structure.

- Utilize best practice implementation of extended text ad format

- Use bidding strategies that place ads in the proper rank within the top Google ad slots

- Utilize geo-targeting

- Be Optimized for mobile

- Use each and every available ad extension when applicable

- Optimize Google Analytics integration for advanced insight on web traffic

I am experienced in building new campaigns from the ground up. I can also improve your existing PPC marketing/remarketing campaign, to create enhanced campaign performance with more effective ad spend.

If traffic is landing on your site but not completing the goal you've set, I can either tell you why and locate exactly where they are falling off.

I can blend Google Analytics (GA) data to your Adwords, and setup Google remarketing campaigns to boost sales from visitors who have left your site.

I have developed, and utilize the following specific process for AdWords success:

- Identify success metrics and isolate the key performance indicators for your campaign.

- For existing, complex campaigns: conduct a thorough baseline campaign analysis.

- Carefully determine the best Geo-targeting parameters and methods.

- Keyword volume research using the best tools, Wordtracker, Google Analytics, Google - Keyword Tools SpyFU, & SEMRush.

- Spider your leading competitors website(s) extracting keywords and ad history.

- Structure your PPC ad groups to achieve high Google PPC 'relevancy'.

- Write great 'creative ad copy' in my AdWords text ad simulator; review with you.

- Set ads up for tracking of goal completions via clicks and calls via Google tracking pixels.

- Provide advice on landing page design optimization and A/B testing.

- Use smart bidding strategies and creative quality score management.

- Develop a strong, campaign-specific negative keyword list.

- Once ads are live, enhance CTR's via A/B split testing.

- Set up audiences and remarketing, leveraging Google Analytics and Google AdWords data.

- Monitor 'search term vs keyword' reports to harvest new keywords and enhance matching.

- Configure marketing automation tools for your campaigns.

- Make savvy use of analytics, pipeline reports, and enhanced device targeting.

New York based and available by phone, text, or Skype.. Get in touch to review your online marketing challenges.