Small Business Owner, Fitness Instructor, and CEO in Los Angeles, California
Carl Daikeler, chairman and CEO of The Beachbody Company, has been creating innovative brand content for more than 20 years.
Daikeler, a consistently successful direct marketer and an early user of social media networks, became interested in the idea of a digital home fitness network after creating ":08 Minute Abs."
" I saw that people responded well to fitness concepts which made sense," Daikeler says. He realized that the in-home fitness market represented a huge opportunity and co-founded The Beachbody Company as a way to capitalize on that market. He started creating challenging training and nutrition programs, testing them before marketing them. People obtained results through the programs, and The Beachbody Company has been scaling that concept since 1998, from VHS to DVD, and now to two digital platforms.
Daikeler's goal is that Beachbody provides a total solution to healthy weight loss and fitness. This includes exercise, meal planning, supplementation, and community. As part of The Beachbody Company venture, Daikeler has cataloged more than 1,400 streaming fitness and nutrition videos from experts. He also has developed the Shakeology line of protein supplements and a peer-support system.
Another Daikeler premise behind Beachbody is that people can work out as effectively at home as they can at the gym, but more efficiently. The company has grown on that premise since its founding in 1998, but the growth has really exploded in the wake of pandemic stay-at-home orders.
Daikeler also is chairman of The Beachbody Foundation. The foundation has contributed more than $10 million to several organizations, including the International Justice Mission, Hope of the Valley, Save A Warrior, the NAACP, the Lakota Tribe, Go Campaign and Upward Bound House.
Daikeler, 57, graduated from Ithaca College with a degree in corporate organizational media. In his spare time, he produces Broadway productions. Two of them, Hadestown and the revival of Once On This Island, have won Tony Awards.
He lives in Los Angeles with his wife and two children.