Carlos Ortet

Carlos Ortet is a Barcelona-based senior innovation engineer and applied-AI researcher. He holds a degree in Computer Engineering and a Master's in Computer Architecture from the Universitat Autonoma de Barcelona (UAB), and did postgraduate research in robotics at University College Cork. He is the creator of GEORadar and a pioneer in Generative Engine Optimization (GEO): understanding and optimizing how AI systems and large language models perceive and recommend brands. He is a Visiting Professor at the UAB, founder and CEO of Zoopa, and director of its AI R&D division, 498 Advance. Researcher identifiers: ORCID 0009-0003-6294-5106 and ISNI 0000 0005 3059 1267.