Carmen-Rodica Dincă

Confident, creative, results-driven and highly experienced marketing Executive with 19 years of distinguished performance in delivering innovative solutions to accelerate business goals in Eastern European countries. Expert in identifying consumer insights and implementing marketing strategies to achieve category shares, profitability and brand equity indicators. Experienced in complete product life cycle development from conceptualization to post-launch brand management, resulting in multiple awards. Acknowledged for capacity to build consensus, steer strategic direction, and challenge status quo. Proactive manager, team builder and tactical specialist, recognized for decisive leadership. Proven ability to face challenges head-on and execute sound decisions while directing brand’s portfolio. Familiar with all aspects of marketing, including budgeting, P&L, forecasting, partnership development.