Carol Eversen is a senior Marketing Executive with a passion for growing businesses via a sharp focus on customer needs, competitive capabilities, creation of the ultimate value proposition for B2B and B2C customers, and excellence in channel execution via lead generation (SEO, PPC, email, direct marketing, social media) and conversion optimization (website, field sales support, nurturing via content management). Carol honed her ecommerce skills launching a new Saas-based small business software solution which was sold 100% online. During her marketing leadership of Lawyers.com she fine-tuned her consumer demand generation skills. Her series of successes demonstrates her ability to create a compelling strategy, lead a team through significant change, and execute with excellence.