Carolina Madrid

I’m a strategic communications leader with 17+ years advising global brands on reputation, digital strategy and stakeholder engagement across the Americas and EMEA. At FTI Consulting, I help clients navigate complex challenges and shape narratives that resonate from boardrooms to society.

Previously, I was Vice President, Digital at Weber Shandwick, launching the Manchester office’s digital practice and leading campaigns for global clients. Earlier, I worked in financial communications with Reuters and Burson-Marsteller in California before joining Weber Shandwick in Chicago to focus on Hispanic marketing. A secondment to the UK led to a career defined by cultural insight and purpose-driven leadership.

I’ve partnered with brands including AB InBev, Avon, Barclays, Deutsche Telekom, Ford, Nestlé, Nespresso, and Unilever. Passionate about diversity and inclusion, I’ve held DE&I leadership roles with PRSA, Weber Shandwick and FTI.

I hold a journalism degree from ASU’s Walter Cronkite School and studied international business and media in Barcelona, Beijing and Shanghai.