Strategist at heart, trouble by nature, caped crusader by night...

Why brands fail? For the same reason people fail. We play it safe. We expect to receive before we give. We expect so much from others, are willing to give so little ourselves. We try to fit in. We lie. We fail to say thank you. We cheat on our dreams. We are scared to fall in love. We are scared to be great.

But let me propose a truth: "If it doesn't scare you a little bit, then it's probably not worth doing."

And that's what keeps me awake at night, gets me out of bed in the morning - helping brands dream big, be great. To stop thinking about sales and start thinking about people.

One lesson only: Falling in love with a brand is not that different to falling in love with a person so become someone worth falling in love with.