Carolina Zapata

What makes Carolina Zapata unique?

Dynamic: Carolina’s dynamic personality consists of her interests and international travels. During an international field trip to India, she studied Indian consumers and learned from major businesses including, Café Coffee Day, Reliance Studios, and Dentsu Ad Agency. She also possesses an understanding of one of the fastest growing market segments, the Hispanic consumer.

Insightful: Exhibiting great analytical skills, Carolina enjoys conceptualizing insights on consumers and then developing a plan of action. Courses in market research, statistics and philosophy have given her a capacity to gain a deep intuitive understanding of people and situations. Carolina’s participation in the AAF’s National Student Advertising Competition allowed her to successfully face challenges such as conceptualizing, problem solving and developing new ideas, thus earning her a leadership position on the team.

Passionate: Carolina is passionate about helping others. Her volunteer work with the Make-A-Wish Foundation and AHRC has left a positive impact. Carolina enjoys helping small companies reach their potential. She has been involved in free lance projects for Mariela Zapata Designs, and Yoomi USA, a company who has revolutionized the baby bottle industry with its self-warming baby bottle.