Anthony Carrabino

DemandGen, Marketing, and Product Management in Detroit, MI

Anthony Carrabino

DemandGen, Marketing, and Product Management in Detroit, MI

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Most B2B companies will adopt AI in marketing — not just to improve performance, but to survive. I’m building the systems that make that shift possible. I founded DemandGen Systems to deliver a new kind of B2B marketing solution: AI-powered, automation-first, and built for scale.

Our platform helps SMBs and Enterprises run DemandGen campaigns more efficiently — delivering scalable, consistent top-of-funnel content that drives pipeline with leaner teams and faster execution.

- Solopreneurs can focus on growing their business instead of marketing
- SMBs have lean teams but still need to meet growing content needs
- Enterprise DemandGen teams are under pressure to do more, with less, and faster

I’ve built a proven AI-based GTM system that scales content production, automates PLG and ABM workflows, and accelerates funnel performance. It’s designed to help Solopreneurs, SMBs, and Enterprise teams deliver more — with fewer bottlenecks.

I’m currently helping Semrush with DemandGen marketing and content automation for their new enterprise product line. Previously, I led $300M ARR DemandGen programs at Imperva, and before that, ran global product marketing for SQL Server at Microsoft.

Open to fractional DemandGen roles and early conversations about DemandGen-as-a-Service (DGaaS). If you’re exploring the future of AI in B2B marketing or investing in next-gen MarTech — let’s talk.