Carrie Garcia

Too often those who are responsible for defining customer experience for their organizations tend to fall back on hunches and anecdotal evidence. As a social scientist working as a marketer, I appreciate the art of blending factual numbers and emotionally intelligent messaging. After all, marketing content is futile unless there is an audience willing to hear the message AND act on it.

Innovative thinking is at the heart of the way I work. I never assume that the way thing have always been done is still the best way, and I am always looking to optimize and streamline.