Carys Egan-Wyer

My goal is to make people better consumers by advising them how to consume less and more sustainably. I also help businesses understand how to communicate with customers who want to consume less.

I am an expert in consumer culture with a PhD in marketing. My research focuses on branding, identity, connoisseurship, and the consumption of extraordinary experiences.

My experience in communications comes from several years' work as a digital activist -- I run a social media brand focused on sustainable consumption. Hands-on experience of event planning and research/investor communications comes from my ongoing work with the Centre for Retail Research at Lund University where my job is to make cutting edge research accessible to the retail industry.